Turning a physical business card into a living, measurable channel.
Centum Logics designed and built Xebec.app end to end — the multi-tenant platform behind Xebec Atelier's NFC business cards ("Brandtags"): digital vCards, smart links, Linktree-style pages, analytics, billing and a full agency & superadmin control panel.
Brandtags needed a brain, not just a chip.
Xebec Atelier sells NFC-enabled "Brandtags" — physical cards, badges and stickers that open a link when tapped. The hardware was solved. What was missing was everything the tap leads to: who owns which card, what it opens, what happens after, and how a growing network of reseller agencies gets paid for it.
The gap
Static NFC tags with no back-end meant no analytics, no way to update a destination after printing, no branding for resellers, and no recurring revenue model — each card was a one-time sale with no product behind it.
The approach
Build a multi-tenant SaaS layer where every tap is a trackable event: agencies sign up, manage their own links, vCards and bio pages, resell to their own clients, and Xebec Atelier earns subscription revenue on top of hardware sales.
Everything an agency needs to run its own Brandtag business
Every screen below is live in production. This is the complete agency-facing application, module by module.
Digital business cards, built for NFC
The heart of the Brandtags product: a full digital vCard builder with live preview, theme colors, social links and a native "Save to Contacts" action — the exact page a Brandtag opens when tapped.
- Per-plan vCard "slots" (10 / 20 / 40) with pay-as-you-go top-ups via Stripe
- Custom theme, background and text colors per card
- Direct-to-contacts export, no app required
Smart links with a marketing stack underneath
Every short link is really a small campaign: agencies can layer A/B testing, retargeting pixels, UTM tracking, geofencing, timed destinations and password protection onto a single Brandtag — no separate tools.
- Six advanced modules, toggled per link
- Full version history per link (cards seen at v1 through v22 in production)
- QR code generation and bulk download for print runs
Analytics deep enough to run media buying on
Scans break down by device, browser, OS, hourly heatmap, day-of-week and geography — the same depth an agency would expect from a paid analytics tool, built directly into the card platform.
- Peak hour / peak day detection per link or account-wide
- Top cities and top countries breakdown
- Filterable by individual link or "all links"
Reports an agency can put its own name on
Scans roll up into a white-labelled PDF/Excel/CSV report with the agency's own logo, brand colors and footer text — scheduled to land in a client's inbox automatically, weekly or monthly.
- Agency-branded report logo, primary/secondary colors and footer text
- Scheduled report delivery to any list of email recipients
- Live preview before every download
Command center on login
Total/active links, scans-over-time chart, link quota usage, top links and a live activity feed — the first thing every agency sees.
Branded bio-link pages
A Linktree-style page builder with live mobile preview, custom backgrounds, button styling and social icons — another destination a Brandtag can open to.
Ad-platform remarketing
Account-wide or link-specific tracking pixels agencies can fire on every scan, feeding their own Meta/Google retargeting audiences.
An agency's own short-link domain
Self-service CNAME + TXT verification flow so an Enterprise agency's links run on links.theiragency.com instead of Xebec's.
Pay-as-you-go expansion
When a plan's vCard allowance runs out, agencies buy more slots one at a time via Stripe — a built-in upsell with no plan change required.
Admin / Editor / Viewer roles
Email-based invitations with a granular permission matrix — who can create links, export data, delete, manage billing, or just view.
Self-serve plan comparison
A full Basic / Pro / Enterprise feature matrix with monthly/yearly toggle, Stripe checkout, and clear "Currently Active" state.
Agency identity & account
Logo, contact details and password management, alongside a live subscription-status and link-usage summary.
One panel running the entire network
Centum Logics built a second, fully separate application inside the same platform: the superadmin side that Xebec Atelier itself uses to run the business.
A control tower for 100+ tenants
Superadmins run the whole network from one panel: every agency, every link, every subscription and every dollar of recurring revenue — plus a one-click way to gift any agency a full month of Basic, Pro or Enterprise access to drive upgrades.
- Full agency directory with links-used, plan and account status
- Tiered plans — Basic / Pro / Enterprise — enforced feature-by-feature
- "Grant Free Access" trials with automatic expiry after 30 days
Revenue visibility, not just user counts
A dedicated financial view turns raw subscription rows into estimated monthly revenue, active-subscriber counts and per-agency billing history — with the same one-click trial grant available from here too.
- Estimated monthly revenue and active subscriber count, live
- Per-agency plan, billing cycle and status at a glance
- Subscription history drill-down per agency
Gated by design
No public sign-up — access is granted only after ordering physical Brandtags from Xebec Atelier, keeping the tenant base tied to real hardware sales.
Network health at a glance
Total/active agencies, total links, total and today's scans, a scans-over-time trend and the most recently onboarded agencies.
Every link, across every agency
A searchable, paginated table (117 links and counting) with destination, scan count, version and last-scanned time — support and oversight in one view.
Create on an agency's behalf
Superadmins can provision a link directly for any agency — useful for onboarding and support without needing agency-side access.
Global reporting across the fleet
Date-ranged, agency-filtered exports in Professional PDF, CSV or Excel — the same reporting engine agencies use, scoped for the whole network.
Runtime configuration, no deploy needed
Default link limits, activity logging, rate-limit windows, and the live CHF price-per-slot that drives every agency's "Extra Slots" checkout.
Everything that shipped, in one list
Digital vCards
Full builder, live preview, themes, Save-to-Contacts, paid slot system.
Smart links + QR
Short links, versioning, QR generation, bulk QR export for print.
Linktree-style pages
Branded bio pages with ordered buttons, social icons, live preview.
Advanced analytics
Device, browser, OS, hourly heatmap, geography, peak hour/day.
White-label reporting
Branded PDF/Excel/CSV, scheduled email delivery, custom colors & logo.
A/B testing
Split-test destinations per link with variant tracking.
Retargeting pixels
Account-wide or link-specific pixels for ad-platform remarketing.
Geofencing & UTM
Location-based redirect rules and campaign-tagged destinations.
Timed destinations
Schedule a link to change its destination at a set date/time.
Password protection
Gate any link behind a password with attempt tracking.
Custom domains
Self-service CNAME + TXT verification for agency-branded links.
Team roles
Admin / Editor / Viewer permissions across every module.
Stripe billing
Subscriptions, one-time slot purchases, customer portal, webhooks.
Trial grants
Superadmin can gift any agency 30 days of Basic/Pro/Enterprise.
Bulk QR download
Superadmin bulk QR export across agencies for print production.
Activity & audit logs
System-wide activity logging across agencies and admin actions.
Rate limiting
Configurable request throttling to protect public redirect endpoints.
EN / DE localization
Fully bilingual UI for the Swiss / German-speaking market.
Live production numbers
Pulled directly from the running system on 29 Aug 2026.
| Metric | Value | Signal |
|---|---|---|
| Total agencies | 108 | Network scale across 2 years live |
| Active agencies | 102 | 94% healthy-account rate |
| Active paid subscribers | 106 | Strong plan-attach rate |
| Est. monthly revenue | CHF 14,143 | Recurring, not one-off hardware sales |
| Total links managed | 117 | Growing beyond initial card rollout |
| Total scans tracked | 2,064+ | Real end-customer engagement, not vanity |
| Enterprise plan price point | CHF 1,490 / yr | Premium tier adopted by top agencies |
Three tiers, one upgrade path
Feature-gated plans turn advanced modules into the upsell — Basic covers the essentials, Pro unlocks growth tooling, Enterprise unlocks white-label and infrastructure control.
- 10 links · 10 vCard slots
- Deep linking, QR codes
- Basic analytics
- 50 links · 20 vCard slots
- A/B testing, retargeting pixels
- Advanced analytics, unique visitors
- 200 links · 40 vCard slots
- Custom domain, UTM, geofencing
- Password protection, team roles, white-label reporting